The 1975 Digipak Analysis

 The 1975 are a British indie pop band and the artwork below is for their second album "i like it when you sleep for you are so beautiful yet so unaware of it"

One of the main things that sticks out to me is that, unlike with most cover art, there is no trackless on the outside of the cd case. This may be because the band want to remain mysterious about the contents of the album and think that the "brand" of them will sell the album well enough.

Another noticeable thing is the "The 1975" logo is the only thing on the front cover of the album. This logo is the same as it was on their first album, something that will help to sell the album to fans of their first album. But the logo has a difference in that it is created by pink neon light, whereas for the first album the logo was in black and white digital art. This could symbolise a change in style for the band, whilst keeping the essential parts of their identity.

The use of pink in the artwork complies with the band's image as their lead singer likes to defy gender stereotypes and so this is shown through the use of a traditionally "feminine" colour on their album artwork.

Much of the reason people will buy this album is because they know the band and have enjoyed their music before. This is because the artwork of the cd cover is based heavily around the logo of the band and so it appeals to their current fanbase.

Filming Day 5

Today was the final day of shooting for my character, only reshoots with Megan left! The shoot was good, if a bit cold. We got all the shots that were storyboarded but allowed time for creativity on set too, which meant we got some shots that were unplanned, but worked well. Looking forward to editing all the new footage together and finally seeing the overall story in the editing timeline!

Bon Iver's Digipak - Analysis

Bon Iver is the artist we are using for our music video and here is the digipak for one of their albums. The design is simple and minimalist, which seems to be the theme for the artwork of indie digipaks in general. They've used artwork of nature, which is something I might want to take inspiration from when designing my digipak, given that our music video emphasises the contrast of rural and urban. The digipak also has 10 tracks on the back, in lower case font, to make the whole album appear more relaxed and "chill" than other albums, which is quite typical of the indie genre. The artist is not seen anywhere on the digipak, unlike with the digipaks for pop music albums.

Editing to the Beat

Today we worked on a bit more editing, specifically on making sure that our video is edited to the beat of the song. Below is an example of how we cut the clips so that the cuts aligned to the beats of the song.

Before

After

Editing!

After Saturday's filming, we are making a lot of progress with the edit. We just need to film the final scene at Alexandra Palace, along with some shots of my character travelling and so over half of our edit is complete!

The timeline so far

We have chosen to use Premiere Pro over iMovie for our music video as music videos require precise cuts to the beat and Premiere makes it easier to achieve that, as it is the more powerful editing software. Furthermore, I have a better understanding of Premiere than I do iMovie as I used it on the BFI course and so wanted to use it.

What is a digipak?

A digipak is a form of packaging for CDs and DVDs. As opposed to the traditional jewel case packaging, digipaks are made from 300gsm card with matte or gloss varnish, which allows them to be shatterproof and show off the album artwork more than a clunky plastic case. In addition, there are not many restrictions on the size of a digipak as the number of panels can be easily increased from 4 to 6 or 8, which means that more information and artwork can be displayed on the packaging. This is more appealing to artists as it is more information to persuade the customer to buy their album.

Filming Day 4

Today was our fourth day of filming. We shot the footage of my storyline, wherein my character is on a date and is spotted by her parents. This leads to a confrontation and my character runs away. We also got some establishing and insert shots that would be able to set the scene and provide an urban contrast to the rural elements of Megan's storyline. We didn't get a vlog or any pictures of the filming, as we were working as efficiently as possible so we didn't lose light and because it was very cold.