Tying together the digipak and music video

Something that I've been thinking about in terms of my digipak is linking the album cover and the magazine advert with the music video in a way that will be easy for audiences to understand. So I've been looking at the album art for Tessa Violet's EP Halloway. 

The album cover uses very similar imagery to the music video for her single Dream with images blended between the artist and nature. A cream background is also used for both which makes the artist the focus of the image. Blending images is something I am interested in doing for my digipak and so this is good inspiration. 

However, despite there being such clear links between the album art and the Dream music video, the other video from this EP has no link to the album art whatsoever, showing that although it can be helpful, links between digipak and music video are not essential.