From my audience feedback I have learnt that our use of insert shots, although questioned by earlier feedback as slightly too long, was effective in communicating the themes of our music video. Earlier in the year, my group and I made a video in which we lipsynced to our chosen song. The audience feedback we got from our peers was that lipsyncing did not fit with the tone of the song and the audience agreed with that when we screened the final product. Another thing I learnt from the audience feedback I gained was that the ending of our music video was too abrupt. This was something that was noted in earlier feedback and so we made efforts to change the ending so that the two characters spend a bit more time thinking rather than moving straight towards each other. We did this by using some extra footage however the final audience feedback made it clear that this had not been entirely effective. Feedback also showed me that the audience had found the ending a little abrupt. However, I learnt that the slow cuts of the narrative style of our video was effective and audiences found it to work well with the tone of the video. I also learnt both throughout the process of making the music video but also once I got my final feedback that the audience enjoyed the themes of the video and how it addressed issues that young people face, meaning that I successfully reached my target audience of young people.
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