The Back Cover of the Digipak

The next part I had to work on was the back cover of the digipak. I decided to have a simple back cover with a block colour not only because it is a convention as shown below, but also because the front cover of my digipak is quite busy, with an edited photo and text.

Albums with plain back covers to their digipaks.

It was also important than I continue with the colour scheme so I used the colour picker tool to pick the colour of one of the bricks that is in the background of the front cover. I then used the white and purple that was in the writing on the front cover as well as the same two fonts, which continued the artist's brand. 

I also did some research into the conventions of the small print always found on the back cover. I found it varies from one album and record company to another and so came up with my own variation, using my own record company. I also added the website of the artist so that consumers could find out more, which is a marketing technique used to increase brand loyalty as customers who know more about the artist tend to become more attached.