Evaluation 2

Transcript:

The combination of my main product and ancillary texts is effective to great extent. This is because I used cracked paint imagery to illustrate the theme of conflict and the breaking down of lives in the music video. This was then transferred to both my digipak and my magazine advert, as shown here. Another effective way I combined the music video, the digipak and the magazine advertisement was through location. The photos I took for the digipak and advert were in the same place as one of the key scenes in the music video, which made it easy for the audience to make those connections. I also linked the products through the artist, who appears in the background of 3 shots of the music video, so whilst she does not distract from the narrative of the video, audiences will be able to make the connection between the products. If I were to make both products again, I would have made the artist more prominent in the music video to make the link clearer. Another way I could have made the combination of my main product and ancillary texts more effective would have been through making the font used in my music video the same as on the ancillary products, which would have reinforced the artist’s branding.