One of the main things that sticks out to me is that, unlike with most cover art, there is no trackless on the outside of the cd case. This may be because the band want to remain mysterious about the contents of the album and think that the "brand" of them will sell the album well enough.
Another noticeable thing is the "The 1975" logo is the only thing on the front cover of the album. This logo is the same as it was on their first album, something that will help to sell the album to fans of their first album. But the logo has a difference in that it is created by pink neon light, whereas for the first album the logo was in black and white digital art. This could symbolise a change in style for the band, whilst keeping the essential parts of their identity.
The use of pink in the artwork complies with the band's image as their lead singer likes to defy gender stereotypes and so this is shown through the use of a traditionally "feminine" colour on their album artwork.
Much of the reason people will buy this album is because they know the band and have enjoyed their music before. This is because the artwork of the cd cover is based heavily around the logo of the band and so it appeals to their current fanbase.
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