Indie Pop Music Videos Research

The genre of music I have chosen for my music video is indie so I have been looking at indie music videos, particularly indie pop as that is the sub genre I enjoy the most. Here are some of them.

The above video is a narrative video.

This video is a performance video and I really like the use of lighting in it.

This video by the same artist is a contrast to the last one as it is a narrative that takes a dark turn at the end.

This is a narrative video and a lot of the shots are close ups and handheld.

What I have noticed with a lot of the music videos from this genre is that most of them are narrative videos, and some have elements of performance in them like a "character" in the video lip syncing. They also typically seem to have handheld cinematography with lots of close up shots and a dark twist in the story. 

Top 3 ECS Music Videos

Here are my top 3 music videos that have been made at my school:

My first choice is this music video to "We Fall". I like the variety in all the shots and think they are framed nicely and in a way that conveys the narrative of the video clearly to the audience.

My second choice is the above video. I liked this one because I thought the editing was very creative and fit the beat of the song very well. 

My final choice is this video because I like the projections used and I liked the way it was edited. Although I'm not yet sure which type of video I'd like to make (performance or narrative) I thought they fit the conventions of a performance music video very well.

Coursework Mark Scheme

 

At A2, in terms of production 40 marks will be allocated to the main task and 10 marks each for the two ancillary tasks.

 

Construction of your music video: Level 4 32 

 –

 40 marks 

Where a candidate has worked in a group, an 

excellent contribution to construction

 must be evident. The candidate is expected to demonstrate 

excellence

 in the creative use of 

most

 of the following technical skills: 



 holding a shot steady, where appropriate; 



 framing a shot, including and excluding elements as appropriate; 



 using a variety of shot distances as appropriate; 



 shooting material appropriate to the task set; 



 selecting mise-en-scène including colour, figure, lighting, objects and setting; 



 editing so that meaning is apparent to the viewer; 



 using varied shot transitions, captions and other effects selectively and appropriately; 



 using sound with images and editing appropriately for the task. 

Research and planning on your blog : Level 4 16

 –

20 marks 



 There is excellent research into similar products and a potential target audience. 



 There is excellent organisation of actors, locations, costumes or props. 



 There is excellent work on shotlists, layouts, drafting, scripting or storyboarding. 



 Time management is excellent. 



 There is an excellent level of care in the presentation of the research and planning. 



 There is excellent skill in the use of digital technology or ICT in the presentation. 



 There are excellent communication skills. 

 

Evaluation on your blog: Level 4 16-20 marks 

Each candidate will evaluate and reflect on the creative process and their experience of it. The questions that must be addressed in the evaluation are: 



 In what ways does your media product use, develop or challenge forms and conventions of real media products? 



 How effective is the combination of your main product and ancillary texts? 



 What have you learned from your audience feedback? 



 How did you use new media technologies in the construction and research, planning and evaluation stages 

Level 416

 –

20 marks 



 There is excellent understanding of the forms and conventions used in the productions 



 There is excellent understanding of the role and use of new media in various stages of the production. 



 There is excellent understanding of the combination of main product and ancillary texts. 



 There is excellent understanding of the significance of audience feedback. 



 There is excellent skill in choice of form in which to present the evaluation. 



 There is excellent ability to communicate. 



 There is excellent use of digital technology or ICT in the evaluation. 

Level 4 (Print) 

 –

 this will be for the print ancillary tasks 

The candidate is expected to demonstrate 

excellence

 in the creative use of most of the following technical skills: 

• awa

reness of conventions of layout and page design 

• awareness of the need for variety in fonts and text size • accurate use of language and register • the appropriate use of ICT for the task set • appropriate integration of illustration and text • 

framing a shot, using a variety of shot distances as appropriate 

• shooting material appropriate to the task set; selecting mise-en-scène including colour, figure, 

lighting, objects and setting 

• manipulating photographs as appropriate, including cropping and resizing.